Marketing & Business Strategy Consulting
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Todd Easterling provides senior marketing and business strategy services to companies ranging from start-ups to the Fortune 100. Backed by experience in e-business/e-commerce, digital marketing and traditional marketing, Todd Easterling can infuse your company with the passion required to rise above the competition through both big, bold strategic moves and constant incremental enhancements to your brand, customer relationships, website and product/service positioning.
In the past few years Mr. Easterling has helped move a company to the Deloitte Fast 50 Technology list (percentage increase in revenues), helped another company increase revenues over 450% within 12 months, developed many new trademarks/brands and deployed international websites using a careful balance of creativity, simplicity and attention to details.
Mr. Easterling's management style is open, easy-going, respectful and collaborative with a sense of urgency and energy and constant challenge to out-do both ourselves and the competition. Earning respect of customers and employees by giving respect to customers and employees, Mr. Easterling creates an environment of passion, pride and pursuit of market dominance. This only occurs through methodical, passionate questioning of every facet of a company's image and the way it treats its customers and employees.
Is your company ready to question every aspect of how it does business? Is it ready to ask employees and customers how it can do better? Is your company creating the Wow factor, and differentiating itself from the competition? Is it leveraging the revolutionary advantages the internet and community at large? Is it time to think outside the box, move to another level...become an iconic brand and a create a place to work where people have fun, work hard and love their jobs and prosper?
Is your company ready to lead its market?
If not on assignment/contract, Todd Easterling is available for consulting/interim senior marketing roles and permanent assignments. Please email for availability via the contact form under Contact.
Management & Consulting Capabilities:
Executive-level acting/interim positions during company transitions, special projects and/or employee vacancies.
e-commerce/Online presence (website management, online store deployment on a global basis, e-marketing, SEO, community enhancement, social marketing, web translation, etc.).
Creative Marketing, Business Development, Communications, Public Relations, Investor Relations, event management, crisis management.
"High Performance Organization"/Excellence and innovation programs/HR programs.
Strategic Alliances & Strategic Planning.
New Media deployment.
Fund Raising & Planning for new companies or new divisions.
Corporate Development.
Departmental or business unit management.
Project management (team coordination, motivation, schedules, forecasts, budgets).
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Here
are just a few examples of world class B2B/B2C companies which have
called on my services in marketing, business development, e-business and
website deployment. Companies have ranged from wireless start-ups to
the Fortune 100 in biotech/medical and broadband/internet/wireless.
In
some cases, assignments are project-based. In other cases, I have
served in interim/acting management positions, especially with start-ups
during the early funding stages or in the process of being acquired. I
have also worked with companies in turn-around situations, reviewing all
marketing, sales, PR, IR, product management and business development
areas, then recommending enhancements. A full list of start-ups and
turn-arounds is available.
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